A Note From Our Founder:

"Modern culture and society have unsupported, suppressed, distorted, and stifled the proper expression, evolution, and embodiment of natural masculine energies. It has made men feel disconnected from themselves, their counterparts, and Nature World.

Young men yearn for masculine presence, guidance, and mentorship from an early age. When there are no elders in the home or community to bring it to them, they have little choice but to seek it elsewhere. We end up with uninitiated men following other uninitiated men looking for answers in a society driven by values of materialism, fame, internalized misogyny, and unconscious contribution to colonial norms, feeding their egos and starving their souls.

They spend their time and energy chasing after women ("her"), money, property, and prestige, pursuing it at infinitum with little regard for the wreckage they leave in the wake of their pursuits, producing the manifestation of what we collectively now refer to as" toxic masculinity.

They are, in short, disconnected from themselves, their soul's purpose, the natural world, and the Great Mother. In living with this wound, they project their pain onto society and others, most painfully, their loved ones.

On the other hand, initiated men know, not based on information but through a transformative initiation process, that they are here to serve a higher calling and not just themselves. That their lives are not merely their own but their own in connection and serving a higher calling.

A seed is planted in the soul of every man to awaken one day to their life's purpose here on earth. With the proper attention, practice, and guidance of elders who have gone before them, that seedling will grow into a deep sense of knowing of their calling; they begin to tune into this “whisper of the heart,” this flame. 

They realize they are here to live out their life's purpose and serve humanity's evolution within their circle of influence. Along the way, there is healing. They stop their attachments to idolatrous "gods" and look within themselves for "The Way." And, as The Mevlana (Rumi) says, "As you start to walk on the way, The Way appears."

We are men responsible for bringing other men back into alignment with their soul's calling, embarking on their Dharma, and ensuring they feel seen, held, and supported as we once were.

We are the men responsible and called upon to change the face of masculinity in our society, to shift this "toxicity" associated with men and the unconscious wielding of power.

We are responsible for the leaders we put in power, for they only reflect our collective subconscious and values.

We take responsibility for where we are as a society, who we are, what we've done, and where we go from here.

We are the men of the Embodied Masculine™."

~Amir Khalighi